Why website prices vary so much
When you search for the cost of a website, you will find everything and its opposite: €500, €5,000, €50,000... That is not a contradiction. It is because a "website" can be very simple or extremely complex.
A website can be:
- A landing page with 1 static page
- A brochure site with 5 to 10 pages
- An e-commerce website with payments and product management
- A SaaS platform with real business logic
Comparing these projects is like comparing a house with an apartment block.
The 6 factors that really influence the price
1. The number of pages
A 3-page website with home, service and contact pages has nothing in common with a 20-page SEO-focused website. Each page requires design, content and integration.
2. The level of customisation
A lightly adjusted template costs much less than a fully custom design with strong UX thinking and a carefully optimised customer journey.
3. SEO
A "simple" website is not necessarily ready for Google. Structure, tags, speed, content and internal linking all require time and expertise.
4. Features
A basic contact form is not the same as a client area, a checkout flow or a dashboard. Every feature adds development time.
5. The type of provider
Freelancer, agency or no-code platform: prices vary widely depending on the level of support and strategic involvement.
6. Performance and technical quality
A fast, secure, scalable and well-structured website costs more than something rushed. But it also delivers more value over time.
Website prices in 2026
Landing page: €1,000 to €5,000
One page, one clear goal such as lead generation or direct sales, with a simple design. Perfect for testing an offer or launching a new activity.
Brochure website: €3,000 to €15,000
5 to 10 pages, basic SEO and a polished design. Ideal for freelancers, small businesses and local services.
Custom website: €10,000 to €40,000
Custom design, advanced SEO and conversion-oriented structure. The goal is to generate leads and support a growing business.
E-commerce website: €15,000 to €80,000
Product catalogue, checkout, order management and SEO. Complexity depends on the number of products and external integrations.
Web platform / SaaS: €40,000 to €150,000+
Business logic, database, user accounts and dashboard. At that point you are no longer building a simple website, but a software product.
Freelancer, agency or quick solution: what should you choose?
Freelancer
Usually between €300 and €600 per day. Less expensive, but you rely heavily on a single person.
Agency
Between €600 and €1,200 per day. More expensive, but it includes strategy, design, development and follow-up.
No-code / templates
Cheaper at first, but often limited. It can become expensive later if the project needs to evolve.
What quotes often forget
- Content and copywriting
- Real SEO work
- Testing
- Performance optimisation
- Maintenance
A website advertised at €5,000 can actually cost €8,000 or more once everything is done properly.
How to reduce the cost intelligently
- Start with a landing page
- Prioritise the essential pages
- Use existing tools when relevant
- Avoid unnecessary features at the beginning
The goal is not simply to pay less, but to invest in what truly creates value.
How to get a reliable quote
- Describe your business objective
- List the pages you need
- Identify the key features
- Clarify your target audience
The clearer your brief is, the more accurate the quote will be.
Summary
The cost of a website depends on the number of pages, the level of customisation, SEO, features and the type of provider you choose. The ranges go from €1,000 for a landing page to €100,000+ for a complete platform. A well-built website is not just a cost: it is an investment that generates leads and revenue.
Not sure whether you need a website or an app? Read our guide: mobile app or responsive website